MPOWER Digital Marketing Competition

by Maureen Klovers | In Academic Advising, Contests | 16 January 2020

Are you an MBA or design student looking for a case competition where your international background will be a huge plus?

Do you sometimes see online ads geared towards international students and think “I could design a better ad than that”?

Are you looking to boost your résumé?

Then look no further than MPOWER’s Digital Marketing Case Competition!

We’re giving students the opportunity to compete to create the next generation of MPOWER’s digital ads. And we’re not looking for some bland, one-size-fits-all ad. We want you to tap into your knowledge of your culture and come up with an ad that will resonate with young people from your country. Specifically, we’re looking for culturally-appropriate, well-targeted digital ads that appeal to those seeking a loan to study in the U.S. or Canada in Fall 2020 who are currently living in the following countries:

  • India
  • Nigeria
  • Ghana
  • Brazil
  • Mexico
  • Vietnam
  • Taiwan
  • China
  • Bangladesh
  • Pakistan

Here are just a few of the benefits of entering:

  • Creative freedom: You’ll have lots of freedom to create an ad that will inspire students from your country to follow their dreams! We will accept ads with text and graphics, short video ads, or even interactive ads. See the Digital Marketing Case Competition Rules for more details.
  • Networking: You’ll be able to get in front of top MPOWER staff, including our VP of Marketing. If you’re a Finalist, you’ll get feedback from top marketing professionals, plus the opportunity to dazzle us before we post our Summer internships!
  • Résumé building: MPOWER will consider testing any Finalist ads and, if we do, we’ll share performance data with you that you can include in your résumé and on your LinkedIn profile. We’ll also write LinkedIn recommendations for any LinkedIn finalists. Plus, saying that you were a Finalist—or even a Winner—of a competition hosted by one of the top fintechs to work for is none too shabby!
  • Prize money: We’ll be awarding prizes of $1,500, $1,000, and $500!

For more details, please read the case and the competition rules. If you have questions that cannot be answered by the competition rules, please fill out this form:

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Then choose a country, design a digital ad and an accompanying presentation, and submit these using the registration form below!

The deadline is February 24, 2020, at 8 a.m. ET.

Good luck, and please help us spread the word!

Digital Marketing Competition Registration

  • Section Break

  • Your Submission

    Please EITHER upload a file (50MB maximum) or, if it exceeds the size limitation, paste a link to a single file or folder. If you have created multiple ads for your campaign and/or have created A/B versions to test, we recommend you use a cloud service such as Google drive and share the link to the folder, with each file clearly labeled. Another option is to save the components of your submission in one folder on your computer, compress it, and then upload the resulting single file as your submission. Please note that you may need to research the exact requirements for your device. The same guidelines apply for your presentation.
  • Please either upload a file (50MB maximum) or, if it exceeds the size limitation, paste a link to a file.
Author: View all post by Maureen Klovers

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