As an international graduate student in a business school, my life revolves around only one thing – my career search. Well, in my case, it’s two things – Indian food and my career search – but that’s not the ideal. Here’s my life at a glance:
However, searching for a job is tedious and monotonous. At the same time, it’s essential! So, in this blog, I am going to talk about how I make my career search fun by relating it to marketing, something I am passionate about.
As a marketer, I honestly believe that marketing applies to everything in our life, and I recently discovered how aptly it applies to my own career search. Here’s what I realized. In this context, think of yourself as a product. Product = you (in my case, an M.B.A student). Next, product features = your skills and target market = your target companies. You can go on and on.
So what’s career search? I would say career search = launching a product. It’s about launching you as a resourceful hire to all the amazing companies recruiting out there. I personally enjoy the startup method of launching a product, i.e. launch MVP (minimum viable product) → iterate.
It’s simple, really.
Research → plan → develop → launch → market → feedback and relaunch.
Or, in startup mode, launching a product means launching MVP (minimum viable product) → feedback and relaunch.
I took the startup route. I did not wait to perfect my resume before I jumped into the job market. I jumped, spoke to people in the industry, understood which skills I needed to make the cut, and then…?
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